Studio Ellis for Perry Ellis International, Inc.

I created a women's sportswear line for Perry Ellis International, Inc. for the TAM 1200 Basic Concepts of Design & Production course at the University of Missouri. The women's line is called Studio | Ellis and is designed for the A/W 22 season.

Trend research was conducted using WGSN and based on the brand personality and the menswear line already in the market for Perry Ellis. I was inspired by the chic and sophisticated brand image of Perry Ellis, and created a line to fit the female demographic that is equivalent to what is already produced for the male market. Based on the location of the brand headquaters and influneced by several factors that built the ideal consumer profile, I was able to create this line.

I designed the repeating leopard print to be used in the line, and leopard was selected over all other prints because it suits the target market the best.